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209 W.38th street, Studio 704
New York, NY 10018
In 2009, New York-based wife & husband duo Joomi Lim and Xavier Ricolfi launched a collection of daring, high-fashion jewelry that could easily be called rock-n-roll chic. Joomi's sensibility lends feminine and intricate details to the collection, while Xavier's industrial designer roots bring in unusual materials, finishes and cutting-edge technologies. Together, they create playful jewels with juxtaposing styles of hard-soft, sweet-sleek, uptown-downtown, and glam-rock.
Joomi, a free-spirited, self-taught adventuress from Seoul, began her career as a make-up artist styling high-profile clients with her own jewelry. This turned into a full-fledged fashion and jewelry brand, which expanded into her globally-recognized brand Joomi Joolz, a must-have for high-end boutiques, trend-setting celebrities and the media. In 2005 Joomi sold the brand to travel and spend time in Paris, before retuning to the US to freelance for Victoria’s Secret, where she developed and launched their t-shirt collection 'Tee Shop'. Soon after, she decided to return to her true passion--jewelry.
Xavier, a Parisian industrial designer with an eye for unusual materials and finishes, and winner of the first Luxe Pack Design Award, has conducted an unconventional and eclectic career. He entered the field working for Philippe Starck, though he soon decided to create his own design studio to devote himself to innovative projects for clients like French enterprises S.T. Dupont, E.D.F and Grey Advertising. His career then took a sharp turn into the jewelry industry when he met Joomi.
Joomi & Xavier share a love of design and dream up fantastic jewelry in West Chelsea with their two fashion-forward, mini doxies, Lulu & Sadie. Their unique design sense of fun, chic & unconventional luxury attitude could be found at select, high-end retailers around the world.